I'm reading about branding - not the cattle kind and not the fraternity kind - my business. I'm thinking about the Cool Beans Art logo and the colors and style we chose for it. Aside: a friend from work was my webmaster and logo designer. She has graciously let me continue to use the logo even though I will be my own webmaster, soonish. Anyway, the logo has bright colors, which I have always loved, but has a brown background which all represents nature. I love my garden, spending time outside, and I love photographing plants, insects, the outdoors in general. The colors and design also represent my personality. I'm fun and outgoing, but I'm also reserved.
Taking all of this to another level: my drawings, paintings, and lithographs truly show my style - attention to detail, the whole picture and everything working together is how I'm happiest and most productive.
The alcohol related art is newer than my lithos and maybe what I've focused on more in the last five years or so. Does it mean I've become an alcoholic recently? Not at all; however, I have grown up a lot and lost a lot of my naivety. When I was a teacher, my goal was to reach the kids with self esteem issues and show them there's a way up through and with art. After teaching for several years and seeing how undervalued art really is, I lost those great ambitions. Then I got into the wine business, and that is how the alcohol related art began. Drowning my sorrows and crushed dreams? Perhaps.
Where'd the name come from? I used to say "cool beans" all the time growing up, and one of my nicknames is Jillybean.
Now you all know much more about me. My brand, ladies and gentlemen, is Cool Beans Art.